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Heartfelt
Strategies

Where Data Meets Purpose in Marketing

20+ Years Of Experience

Results-Driven Digital Marketing

Proven Success

Fractional CMO

Lovely to meet you! I'm Karina.

Marketing is more than numbers - it’s psychology, strategy, and storytelling.

With a Master’s in Multicultural Psychology and a background in Management & Marketing, I bridge

data-driven insights with human behavior to craft marketing that resonates and converts.

I work with brands that are ready to move beyond short-term tactics and commit to a long-term vision for sustainable growth.

If you're looking for a strategic marketing leader who understands both business performance and human behavior, let's connect.

I'm passionate about helping brands spread the heart of their message to a global audience, creating content that captivates, converts, and deeply resonates with people.

Brand Building

CREATING PURPOSEFUL BRANDS

Brand positioning
Strategic clarity
Storytelling & narrative systems
Brand voice & language
Customer psychology
Behavioral insights
Trust & authority
Community & brand equity
Differentiation across touchpoints

AI & Technology

HUMAN-CENTERED INTELLIGENCE

Data analysis & insights
CRM & funnel intelligence
Decision support for leadership
Technology ecosystems
Ethical & practical AI integration
Google-certified AI in Business Development (2025)
AI-assisted business development

Leadership & Strategy

FRACTIONAL EXECUTIVE SUPPORT

Fractional CMO / CSO leadership
Strategic oversight across teams
Marketing system design
Executive-level decision
Cross-functional collaboration
Long-term brand and growth stewardship
Clarity between vision, strategy & execution

Performance Marketing

MEASURABLE GROWTH

Google Ads strategy & optimization
Meta Ads (Facebook & Instagram)
Paid media planning & execution
Audience targeting
Audience segmentation
Funnel-based performance
Creative testing & optimization
Attribution & performance

Proven Expertise, Global Impact

A data-driven and human-centric approach to marketing, backed by decades of experience and real-world success.

100+

Client Success Stories

10+

Certifications in Marketing

Top 3%

Recognized as a Top Rated Plus Consultant

7 Countries Lived In

Case Studies

Spherical

Pictures

Canada's Best

Dome Show

Volvo

Premium

Car Company

CurBD

A premium

CBD cream

Zensate

Bali

Multi-sensory Immersive Experience

View

Case Study

This case study tracks the development of

a brand-new health and wellness startup as it established a profitable presence in the competitive US market using Shopify.

After a year of strategic foundation-building, the brand achieved a nearly 30x revenue increase from Month 1 to Month 21

Using Data To Create Emotions

Clients

Marcin Mazur

CEO at BiViSee.com

Karina is responsible for managing social media marketing projects for our clients, and she brings focus, creativity, and consistency to everything she does.

Karina knows how to make social media work without overcomplicating things, delivering real results that our clients appreciate. She dives into each project with enthusiasm and brings practical ideas that genuinely move the needle.

What stands out about Karina is her approachability and teamwork. She’s the kind of person who makes collaboration easy- she’s reliable, communicates well, and is always ready to support others.

When challenges come up, Karina doesn’t shy away; she tackles them head-on, finding solutions that keep projects on track. Her work ethic and positive attitude make her a core part of our team, and we’re genuinely lucky to have her with us at BiViSee.