Heartfelt
Strategies

Fractional CMO 

Lovely to meet you! I'm Karina.

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Marketing is more than numbers - it’s psychology, strategy, and storytelling.

With a Master’s in Multicultural Psychology and a background in Management & Marketing, I bridge

data-driven insights with human behavior to craft marketing that resonates and converts.​

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I work with brands that are ready to move beyond short-term tactics and commit to a long-term vision for sustainable growth.

If you're looking for a strategic marketing leader who understands both business performance and human behavior, let's connect.

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I'm passionate about helping brands spread the heart of their message to a global audience, creating content that captivates, converts, and deeply resonates with people.