Case Studies
AT A GLANCE
Spherical Pictures aimed to create a transformative multisensory journey with "Trust the Universe - The Philosophy of Alan Watts." Combining 360° visuals, music by Alvand Jalali, and Alan Watts' teachings, they sought to captivate audiences and enhance engagement through strategic social media marketing. The goal was to sell out tickets and establish the show as a premier event in Edmonton.
CHALLANGES
Ensuring maximum ticket sales and engaging the audience effectively through social media and email campaigns were significant hurdles. Additionally, creating compelling content that accurately represented the transformative experience of the show while appealing to a diverse audience, establishing brand awareness amidst numerous competing events, converting social media followers into ticket buyers, and maintaining consistent messaging across all platforms posed substantial challenges.
SOLUTIONS
To address these challenges, we leveraged targeted social media marketing strategies and implemented a cohesive email marketing campaign, achieving a 50% open rate. I contributed to creating stunning visuals, powerful quotes, and engaging storytelling, which increased social media followers by 30%. Collaborating closely with Amir Aziz and the Alan Watts Organization, we maintained consistent branding and messaging, while continuously monitoring feedback and metrics to make data-driven adjustments, resulting in the first show selling out and the second achieving 85% ticket sales.
FOLLOWERS
ENGAGEMENT
VISIBILITY
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KEY METRICS
Ticket Sales: The first show sold out completely, and the second show achieved 85% ticket sales.
SOLD OUT
1ST Show Sold Out
2nd Show 85%
+73%
Higher View Rate Than Average
54.1%
Emails Open Rate
& 2.2% CTR
+30%
Followers Increase
BENEFITS
1
Increased Followers
I developed compelling content that boosted social media followers by 30%, expanding our audience base.
2
Higher Engagement
My strategic social media and email campaigns significantly increased audience interaction, leading to sold-out shows and high ticket sales.
3
Enhanced Visibility
Consistent branding and targeted promotions effectively raised the show's profile, making it a must-see event in Edmonton.
DIGITAL MEDIA REULTS
Our marketing efforts resulted in a total of 129 clicks and 78,233 impressions. We achieved a view rate of 34,368 views, with an impressive total view rate of 35.93%. These metrics demonstrate the effectiveness of our strategies in capturing audience interest and driving engagement.
Volvo
AT A GLANCE
Volvo, a premium automotive brand, aimed to enhance its advertising efficiency, brand visibility, and customer engagement. By leveraging data-driven marketing strategies and optimizing advertising campaigns, the company successfully increased customer reach and improved ROI. These efforts led to higher brand awareness, stronger customer loyalty, and improved sales performance.
CHALLANGES
Volvo faced the challenge of optimizing advertising efforts and marketing spend while ensuring consistent brand positioning in a highly competitive automotive industry. Additionally, ensuring the accuracy of KPIs and ROI measurement was crucial to refining marketing strategies for better decision-making.
SOLUTIONS
KEY METRICS
By refining campaign efficiency and KPI tracking, Volvo achieved stronger brand visibility, improved customer engagement, and maximized marketing ROI.
ADVERTISING OPTIMIZATION
CUSTOMER ENGAGEMENT GROWTH
Enhanced ad performance and ROI through data-driven strategies.
Strengthened brand awareness and loyalty programs, leading to improved customer retention.
By implementing a comprehensive advertising analysis framework, monitoring key performance indicators (KPIs), and making data-driven recommendations, I helped Volvo enhance ad campaign efficiency and optimize marketing budgets. Managing communications, media, events, and PR activities, I strengthened brand reputation and customer engagement, ensuring higher conversion rates and increased brand trust.
CurBD
AT A GLANCE
CurBD, a rising brand in the wellness industry, set out to enhance its digital footprint, increase consumer trust, and expand brand awareness. By leveraging a data-driven strategy and crafting authentic, compliance-friendly messaging, the brand successfully grew its online presence, engaged a highly targeted audience, and optimized its marketing efforts.
CHALLANGES
CurBD faced multiple hurdles in a highly regulated and competitive landscape:
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Stringent Advertising Restrictions: Google and Meta imposed strict policies on CBD marketing, limiting traditional ad opportunities.
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Skepticism in the Wellness Industry: Consumers were hesitant to trust new CBD brands due to misinformation and regulatory inconsistencies.
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Market Saturation: Competing against well-established brands with larger marketing budgets made it difficult to gain visibility.
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Regulatory Compliance: Navigating the complex landscape of LegitScript certification and state-level approvals posed significant challenges.
SOLUTIONS
To overcome these challenges, CurBD implemented a multi-channel marketing approach focused on organic growth, strategic partnerships, and compliance-driven advertising:
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Content Marketing & SEO: Developed high-quality, research-backed articles and product pages optimized for Google search rankings.
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Social Media & Influencer Collaborations: Partnered with influencers and wellness advocates to promote brand awareness without relying on traditional paid ads.
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Community Engagement & Trust Building: Created educational content addressing CBD benefits while ensuring regulatory compliance.
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LegitScript & Regulatory Alignment: Pursued LegitScript certification to unlock paid advertising opportunities on major platforms.
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LOOKING AHEAD
With a strong foundation in compliance, branding, and audience trust, CurBD continues to innovate and adapt to evolving CBD regulations.
The next phase focuses on expanding retail partnerships, optimizing paid advertising strategies post-certification, and deepening consumer education efforts.
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CurBD’s journey proves that navigating compliance while scaling a wellness brand is possible with the right strategy, persistence, and adaptability.
